Save $780 a Year and Improve Accuracy  

Internet Title Lookup - This new feature will pull title information from the Internet and import it right into Phoenix [title, genre, rating, run time, theater year, synopsis, actors, director, producer, writer, and studio].

How many hours a year do you spend entering title information? I bet it is at least one hour a week and I would bet your time is worth at least $15 an hour. If you take 52 weeks multiplied by $15 an hour, you would save $780 a year using those conservative numbers. 

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Email Marketing - Do you recall all those traffic driving tools in previous version of Phoenix?  [customer drop off report, demographics reporting, form letters, customer targeting based on purchasing]. Now all the results from these reports can generate into an email list that can be used in bulk advertising. 

For example, you could target customers that have purchased previously viewed DVDs in the past year, and generate an email that contains a coupon or an announcement of titles going into the previously viewed rack. 

Another example, you could target customers that at one time were highly profitable but have stopped coming in or spending as much with your store. You could quickly generate an email with a coupon or other incentive to get them coming back into your store.

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Driver's License Scanning - Most States have a 2-D barcode on the back of the customers driver's license and you can scan this information [with a 2-D reader] and the customers information will import into Phoenix (name, address, city, state, zip, telephone number, driver's license number and expiration).

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Fingerprint ID - The new fingerprint ID system is a quick way to identify employees and customers. For employees, this is a fast way to log into Phoenix. Your clerks no longer have to remember a login name and password, simply place their finger on the pad and they are logged into the system. 

As for customers, this system verifies the customer you are working with and prevents people from using other people's accounts. 

Note: The system does not store an actual fingerprint but rather an algorithm that is derived from the print. 

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Customer Ranking System - The transaction window now shows a five star system that ranks each of your customers as you bring them up for a transaction. 

You control how the ranking system works by plugging in values six different areas.

• Total dollars spent 
• Merchandise sales
• Rentals
• Previously viewed rental sales
• Average days overdue on rentals
• The length they have been a customer (months)

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Manager Override System - This takes the keys out of the hands of your clerks and puts them with your manager. There are probably a couple functions that your clerks need to use but you don't want to give them unrestricted access to.

With this feature, you can take away the function from your clerk and let your manager perform an override when the time comes. 

This puts the manager in charge and reduces your risk of mistakes and theft from your clerks. As with all "out of the norm" actions, this is logged in the auditing system with a detailed description of what transpired. 

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Late Fee Cap - More and more areas are limiting the amount of late fees you can collect from your customer. Computing the maximum you can collect is getting harder. Leaving this computation up to your clerk seems grim. 

This new system will compute the maximum late fee you can collect automatically. You set up how late an item needs to be before you start the computation. 

Then the system will compute the fee based on how many days late you want to charge for and/or a percentage of the cost or retail price of the item. 

For example, after 30 days, you could charge 30 day's of late fees and 45% of the cost of the item. 

This system is flexible enough to handle almost any areas late fee cap computation.

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Customized Toolbar - This release of Phoenix gives you the opportunity to configure the tool bar at the transaction window. Choose the functions you want to appear on the bar and in what order. 

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Reorder Points For Rental Items - This feature lets you set reorder points and stocking levels on your rental database. This feature works great when you keep one copy of a title and your customer can rent or purchase the item. When the item sells, you are prompted to order another copy. 

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New Search Windows - The database search windows [rental, merchandise, customer, and employee] have been redesigned to make finding records faster. You can select what fields to place and in what order. You can even search on any field in the database. 

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