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purchasing habits and your message will get to the right people while holding down marketing costs.
Discovering an easy way to identify
profitable customers that have recently stopped coming into
your store would be key in increasing customer traffic and
increasing profits. For one reason or another, these people
have stopped spending money at your store and it is essential
that you get them coming back. Now you can simply run a
customer drop-off report to list good customers that need a
little attention to start coming back. Contacting these
customers is the first step and generating information for
telephone calls or direct mailers has never been easier. For
your convenience, the information is available in report form,
mailing labels, and file export.
With
more people accessing the Internet, getting your store’s
inventory on-line can increase traffic through your doors.
Web-Link is a module that will post your rental and/or
merchandise product on the web. This system will produce an
entire website or can be used in conjunction with an existing
site.
Attracting
customers to your store with coupons, special offers, and
special events has never been easier. You can bring customers
back to your store by utilizing a form letter generation tool.
You can easily produce many types of letters that can target
specific customers for a mailing and you will be amazed at how
easy it is to insert fields right into each document. Use
these form letters for:
Imagine renting a movie to a customer before it was due back from the prior rental. Now you can get your rentals product returned early on extended day rentals by offering early return store credit. You will get your product back on the shelf for another rental and the customer will return to use the store credit that you issued on the early return. This is all performed right within Phoenix and saves you hours of manually tracking credits. Life has never been so easy!
Would you like a gift card program like the major department stores? Now you can get just that with a system built right into Phoenix. What’s even better is there are no transaction fees, so all of the profits remain in your pocket. You will see that we have left no stone unturned and have included all aspects of a premier gift card system:
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Selling cards (Activation)
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Redeeming for purchases
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Deactivating cards
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Financial figures on the End of Day Report
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Commissionable (employee incentive)
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Barcode and magnetic strip identification
If
you are considering subscription pricing to
increase customer frequency, then Phoenix has the tools you need. You can set up multiple plans, associate the plans to rental product by several filters, set the maximum items out at any one time, run monthly renewal reports, and run plan analysis reports. The plans can automatically be renewed with our Sub Plan Renewal Wizard.
Increasing Customer Satisfaction
You can enjoy higher profits by increasing customer satisfaction with a few simple tools. Your customers will love the ability to have the whole family on one account as authorized renters and know which family member is associated with each transaction. Identifying which authorized renter is responsible for a late fee can prove to be invaluable during the collection process. With the
signature capture
feature, you can actually see who signed for the rentals. No more arguing over late fees when you can prove that their spouse was responsible for the late fee.
Protect your reputation and your business by incorporating a rating check system. A warning box will alert you to any renter that attempts to rent a title beyond their age limit. You will be the hero with parents who have minor children that rent at your video store.
Beating up the competition by offering reservations is a sure fire way to produce profits. Your customers will be smiling when they find out they can rent the latest title on a Friday night. Protect against over reserving a title by using the hold back feature on each hot new title.
How would you like to get the money for future rentals up front? Now you can, with the prepaid rental system build right into the system. You can offer your customers a small discount on prepaid rentals, and you will get your money up front. You will be able to set up all types of prepaid rental programs and the system will handle all the work of tracking for you.
Have you ever felt as though you have rented that title before? Your customers probably have and now you can provide outstanding service by informing him that he has already rented this title from your video store. Imagine saving him from getting home
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